1. Overview

Welcome to Bearded Mermaid! This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Legal Basis for Processing

We process your personal data based on various legal grounds, including the necessity for the performance of a contract, compliance with legal obligations, and our legitimate interests in improving services and marketing eff orts. Where required by law, we obtain your consent for specific processing activities.

3. Information We Collect

We collect personal and non-personal data, such as your name, email address, shipping and billing addresses, payment details, and browsing behaviour, for specific and lawful purposes outlined in this policy.

4. How We Use Your Information

We use the collected information to process orders, provide customer support, enhance user experience, and communicate updates or promotional offers. Your data also aids in improving our website and services.

5. Data Security

We employ industry-standard measures to protect against unauthorised access, disclosure, alteration, or destruction of your personal data. Our commitment is to ensure the confidentiality and integrity of your information.

6. Cookies

Our website uses cookies to enhance your browsing experience. You can control cookie usage through your browser settings. Please note that disabling cookies may affect certain features of our site.

7. Third-Party Services

We may use third-party services for specific functions, such as payment processing or analytics. These services adhere to their own privacy policies, and we ensure that they comply with GDPR requirements.

8. Data Subject Rights

You have the right to access, rectify, erase, restrict processing, object to processing, and data portability. To exercise these rights, please contact us at nikki@beardedmermaid.co.uk.

9. Consent

By using our website, you consent to the collection, processing, and use of your data as described in this Privacy Policy. You have the right to withdraw your consent at any time. To do so, please contact us at nikki@beardedmermaid.co.uk. Withdrawing your consent will not affect the lawfulness of any processing carried out before your withdrawal.

Please note that certain services may no longer be available or accessible if the processing of your data is essential for those services. We will inform you of the implications of withdrawing consent when you make such a request.

10. Data Breach Notifi cation

In the event of a data breach, we have implemented procedures to detect, report, and investigate the breach. If a breach occurs that is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay.

This Privacy Policy is regularly reviewed and updated to ensure compliance with the GDPR and other relevant data protection laws. For further information or inquiries, please contact us at nikki@beardedmermaid.co.uk.